Document Requirements for Google Advertiser Verification: A Complete Guide

Introduction

To maintain transparency and trust in its advertising ecosystem, Google requires advertisers to complete identity verification as part of its Advertiser Verification Program. This process involves submitting specific documents based on whether your account is classified as an "Organization" or an "Individual." This guide outlines the necessary documentation and steps to ensure successful verification.

1. Understanding Account Type and Required Documents

Before beginning the verification process, it's essential to identify your account type. You can check your "Account type" in your Google Ads payments profile under the “Settings” page for “Billing & Payments.” Depending on whether your account is classified as an "Organization" or "Individual," the required documents will differ.

Organization Account: Requires both organization registration documents and a government-issued photo ID from an authorized representative.
Individual Account: Requires a U.S. government-issued photo ID.

Note: If your account type needs to be changed (e.g., from "Individual" to "Organization"), contact Google before starting the verification process.

2. Document Requirements for Organizations

Organizations need to submit two types of documents:

Organization Registration Documents
Acceptable documents include:

IRS-issued documents or notices, such as CP575, 147C, CP299, 988, 937, 1050, or 5822.
Forms filed with the IRS, like Forms 8871 and 990, provided they are accessible on the IRS website.
Certificate of Business Incorporation issued by the state where your business operates.
Recent SEC filings (e.g., 10-K, 10-Q, or 8-K forms) stating your organization name.
Business credit reports from Experian, Equifax, or TransUnion.
For government departments/agencies: An official letter including full name, address, and date.

Government-Issued Photo ID of an Authorized Representative
The ID must meet the following criteria:

Valid (not expired)
In color (not black and white)
Clear and well-lit
Not a photocopy
Acceptable forms of ID include:
Passport
State identification card
Driver’s license
Permanent resident card or Green card
Note: The authorized representative must be an admin of the Google Ads account or the payments profile.

3. Document Requirements for Individuals

Individuals must provide a U.S. government-issued photo ID. The acceptable forms of ID include:

Passport
State identification card
Driver’s license
Permanent resident card or Green card

4. Important Considerations

Data Privacy: Google adheres to strict data protection policies. Your personal data and submitted documents will not be shared with any third parties.
Image Quality: Ensure that the ID image is in color, well-lit, clear, and not a photocopy.

Conclusion

Completing the Google Advertiser Verification process is crucial for maintaining a legitimate and trustworthy advertising account. By preparing the correct documents and ensuring they meet Google’s requirements, you can complete the verification smoothly and continue running your ads without interruption.

Cre: Document requirements for advertiser verification